SEO
Technical SEO, content strategy, internal linking, schema, and how search has shifted with AI overviews. Pillar plus cluster articles on each commercial topic.
Blog
Practical notes on
organic search.
Articles on SEO, technical foundations, content strategy, AI search and organic measurement. Written for SMB decision-makers, not for other consultants.
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AI search optimization: how your business appears in ChatGPT, Google AI Overviews and Perplexity
AI search optimization helps your business appear when buyers ask ChatGPT, Perplexity or Google AI Overviews for advice. This is a practical model for small and mid-sized businesses.
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Ecommerce SEO: a practical guide for online stores
Ecommerce SEO in practice: category pages, product pages, Product schema, Merchant Center and technical issues that affect online store revenue.
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Technical SEO 2026: checklist and practical guide
Technical SEO makes sure Google can find, render, understand and index your site. Crawlability, Core Web Vitals, canonical tags, schema, HTTPS and internal linking in practice.
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WordPress SEO 2026: a practical guide
WordPress SEO in practice: settings, Yoast and Rank Math, Core Web Vitals, schema, internal linking and a checklist for small businesses.
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Small Business SEO 2026: how to turn search into leads
Practical small business SEO guide: technical SEO, keyword research, content, links, AI search and measurement.
Topics
What's covered in the archive
SEO measurement
Google Search Console, GA4, organic conversion tracking and the reports that turn rankings into decisions.
AI search
AEO, GEO, structured data and the ways AI answers choose which sites to cite.
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