SEO consulting for businesses

Why I do not start with a monthly retainer

Because it is often a bad way for a small or mid-sized business to buy SEO. SEO can be an excellent growth channel, but only when the website, offer and search demand line up.

If service pages are thin, the technical foundation is broken or the search demand is in the wrong stage, a monthly retainer can start producing reports before it produces decisions. That is why I start with a limited decision package.

What €490 includes and what it does not include

A low-risk first step can sound suspicious if the limits are not clear. That is why the decision package must be possible to buy without worrying that €490 is only a doorway to a larger contract.

What can actually be done with the tools for €490?

€490 is not enough to manually review every URL, backlink, competitor and piece of content page by page. It is better to say that directly.

It is enough for a good decision if the analysis is scoped correctly: a crawl of the whole site, manual deep-dive into the most important pages, GSC and GA4 data, search result review and the top 5 competitors for the main commercial themes.

On a small site, this may be close to a practical review of the whole site. If a site has 5000 URLs, the crawl covers the whole, but manual review focuses on templates, the most important service or category pages and search themes with commercial meaning.

The exact guarantee

The satisfaction guarantee cannot mean that I promise Google will react within 30 days. That would be the wrong promise.

The guarantee means this: the decision package must give you a decision basis that helps you understand the current SEO situation, the biggest blockers and the sensible order of work.

If one of these is missing in a way that makes the decision package unclear or useless, you say it in the walkthrough or within 30 days after it. I fix the gap or do not send the invoice.

What do you see before buying longer work?

In SEO, the problem is rarely a lack of information. The problem is too much information and unclear priorities.

In the decision package, you see how I think:

• I look at commercial potential first, not only technical errors
• I separate quick fixes from long-term building work
• I combine GSC data, site structure and buyer questions into one view
• I say directly if organic search is not the best place to spend money yet

What can I honestly show from my own GSC data?

My own site is still young, so I do not use it as proof that SEO has already produced large client results. That would be an exaggeration.

It can still show how I read data and how I find opportunities even when there is not much traffic yet.

Why I do this personally

I am not building a large SEO agency because I do not want to spend my time running a production machine. I want to focus on the work where I can be most useful: analyzing the site, prioritizing work, improving commercial pages and helping a company know where SEO budget should go.

That has practical value for the buyer. When the same person studies the data, reads the pages, reviews competitors and walks through the plan, information does not split across roles. In the decision package, you are not buying an account manager’s interpretation of someone else’s analysis. You are getting a direct conversation with the person doing the work.

How does the price compare to other SEO services?

There are three common ways SEO work is priced.

The cheapest monthly packages often start around €349-450 per month. They can be useful if the need is light, the site is small and the client can participate actively. A typical ongoing SEO service for a small or mid-sized business often sits around €350-1200 per month. Larger agencies often start closer to €1000 per month or above because the service includes more roles, processes and production capacity.

My model is not trying to be the cheapest. It is trying to be the easiest to buy sensibly.

What is left in your hands after the package?

At the end of the decision package, you should not only have a report. You should have a decision.

You get four practical outputs:

1. Current state summary: what works, what blocks visibility and what is noise.
2. Commercial opportunity map: which services, queries and pages can realistically bring enquiries.
3. 90-day task list: what should happen first, who can do it and how large the likely impact is.
4. Next-step recommendation: whether you should do the work yourself, give it to a developer, continue with me or leave SEO aside for now.

That is the difference. Many SEO audits show problems. A useful decision package helps you decide what to do with them.

How success is measured

A bad SEO metric is one that looks good in a report but does not help sales. That is why I measure different things at different stages.

A large enquiry or sales opportunity usually takes longer than a light conversion, such as a guide download or newsletter signup. That is why I do not promise a specific lead count upfront. I promise to build the measurement so we see whether the right things move: important pages, important queries and conversions from organic traffic.

What the finished roadmap looks like

The output is not just “here are 47 SEO issues”. You get a prioritisation view that shows what affects the business and what the work requires.

This protects the budget. Not everything is worth doing immediately. Some SEO ideas sound good but are not the first place for a small or mid-sized business to spend money.

What a good audit finding looks like

An audit is not convincing if it is only a long table of disconnected notes. A useful finding explains four things: what was found, what it is based on, why it matters commercially and what should happen next.

Below are examples of how I format the most important findings in the decision package.

How to choose an SEO partner

There is one thing worth listening for on competitor pages: a good SEO service is not only a technical check. It should connect search demand, content, technical foundation, user experience and the business goal.

Ask at least these before buying:

• Who does the analysis and who does the actual work?
• What happens in the first 30 days?
• How do you decide what not to do yet?
• Will I see GSC data, search intent and commercial pages in one view?
• How does the work connect to leads, enquiries or sales conditions, not just traffic?
• What happens if the analysis shows SEO is not the best investment right now?

When should you do the decision package now?

You should not manufacture urgency, but there are situations where waiting costs money. The decision package is especially useful if one of these is true:

• the site has just been redesigned or a redesign is coming
• service pages exist, but they do not bring enquiries
• Search Console shows impressions, but clicks or leads do not follow
• competitors show up in searches where you should be an option
• content is being produced, but nobody knows which topics support sales
• You want to reduce long-term dependence on paid traffic

First 30 days roadmap

Who this is not for

This is not the right solution if you want someone to promise the first position on Google. That promise would be either incompetent or dishonest.

It is also not a fit if your website, offer or sales process is so unfinished that SEO would only be a cosmetic layer. In that case, it is better to build a better service page, clarify the message or fix measurement first.

It is also not the best choice if you want to outsource a large volume of content production immediately from month one. In that case, a larger agency or content team may be better. My value at the start is that you do not pay for production before knowing what should be produced.

The SEO decision package is usually not the first choice if:

• you need leads this week
• you cannot make website changes after the package
• there is no clear demand for the product or service yet
• you cannot provide any data, access or background information
• you only want a monthly report without decisions and implementation

SEO, AEO and GEO in the same practical work

SEO is no longer only about title tags. A company’s content needs to answer traditional search results, question-based search, AI Overviews and AI-assisted research.

In practice, the decision package checks things like:

• service page search intent answers the buyer’s actual questions
• content gives clear definitions, comparisons, prices, limits and next steps
• FAQ sections handle decision-blocking questions, not only generic keywords
• schema, internal linking and site structure help search engines understand the whole
• expertise is shown through concrete work, not only by claiming to be an expert

What I do and what I need from you

SEO often fails because responsibilities stay unclear. I split the work at the start:

You usually need to spend around 60-90 minutes during the whole decision package. I need the initial context, access or exports and the walkthrough. If I know early that missing data would make the package too weak, I say that before we start.

What if technical fixes require a developer?

This is common, and it should not make the decision package useless. Not every SEO issue is something a consultant should or can fix through CMS access.

That is why I divide technical findings into three groups:

The goal is not to collect the longest possible technical issue list. The goal is to know which technical issues actually block growth.

What I do not promise

I do not promise the first position on Google. I do not promise a specific number of leads in 30 days. I do not promise every industry can be won quickly with SEO.

I promise this: I make visible where SEO money should go and where it should not. If I find quick fixes, I put them first. If growth requires long-term content and authority work, I say that before you spend monthly budget on it.

How I handle the lack of long public references

If I had a long list of major SEO cases, I would use it. At this stage, I do not build sales on fake authority.

That is why I offer a limited decision package, show how I analyze data and give risk reduction around the usefulness of the package. It is a more honest way to start than asking for a 12-month contract immediately.

In practice, I build trust like this:

• I show in the discovery call how I assess the site
• I use my own data and public methodology instead of inflated case claims
• I limit the first purchase so it is not expensive
• I make findings visible so you can judge the thinking before a retainer
• I give the decision package a guarantee that applies to what I can actually promise

What happens in the discovery call?

When you contact me, I usually respond within 2 business days. I suggest a time for a 30-minute call and ask for the website URL plus short context about the most important services.

In the call, we review the site’s current state, key services, business goals and why SEO is being considered now.

I do not use the call to pressure you into buying the decision package. The main question is this: is SEO a sensible place to spend money right now?

If the answer is yes, we agree on the start of the decision package. If the answer is no, I tell you what would be a better next step.

If we continue to the package, I ask for the needed access or exports, agree on the timeline and tell you immediately if missing data limits the analysis.