Search
Google search results, ranking data and SERP feature analysis through DataForSEO. What ranks today, against whom, and where the obvious gaps sit.
Audits
Public visibility analyses
of real businesses.
I publicly analyse the digital visibility of real companies and identify the biggest leaks. A full audit needs access to GA4 and Search Console, but plenty can be diagnosed from the outside.
The point isn't to produce a surface-level checklist of individual errors. The point is to show what visibility actually consists of, where budget or potential is leaking, and which fixes would move the needle most. Every audit is prioritised — not a wishlist.
Methodology
Data sources used in a public audit
Technical SEO
Screaming Frog crawl: indexability, internal linking, schema, duplicate content, redirect chains. The structural layer most public audits skip.
Performance
PageSpeed Insights and CrUX field data. Real Core Web Vitals from actual users, not just lab scores. INP replaced FID in 2024 and is now the metric that matters.
Visibility
Backlink profile, referring domains, anchor distribution and spam score via DataForSEO Backlinks. What signals are propping the site up, what's risky.
Public vs private
Where a public audit stops
Public audit
- External SEO and visibility analysis
- Technical crawl and on-page review
- Public ranking data and SERP gaps
- Page speed and Core Web Vitals
- Backlink profile snapshot
- Published openly as part of the series
Private audit (paid)
- Everything in the public audit, plus:
- GA4 access: real conversions, attribution
- Search Console: query-level intent data
- Google Ads account review and waste analysis
- CRM/sales-data tie-back to revenue
- Prioritised 90-day action plan
- Confidential, not published
Reading the published audits
The published audit series is in Finnish because the analysed companies operate in the Finnish market. The methodology is language-agnostic — if you'd like the same audit done on your business in English, the easiest path is to book a free 30-minute call first.
Free audit call
Want a real audit on your own business?
Public audits work from outside data. A full audit with GA4 and Search Console access reveals far more. Book a free 30-minute call to scope it.