Consultant
Jon Dillemuth
Google Ads and SEO consultant based in Finland. I don't optimise clicks, I optimise sales. Every decision is data-driven and shows up directly in revenue.
Background
Why I know what I'm doing
I'm responsible for Google Ads and search visibility in education and event sales, where every decision shows up directly in revenue.
That means I can't afford to optimise the wrong things. Not clicks, not impressions. Outcomes are always concrete and measurable in euros.
5 years in, I've learned that most marketing decisions don't need a bigger budget. They need the right structure, the right read of the data, and the right optimisation calls.
"Small but correct changes can produce significant results. Most of the time it isn't a budget problem. It's a question of where the budget is pointed."
Results in practice
What I've built
Google Ads
- Significant ROAS improvement through structural rework and optimisation, especially on Performance Max and DSA campaigns
- New high-intent search terms surfaced through analysis, generating entirely new sales from cold audiences
- Reporting models that quickly identify which campaigns drive real revenue versus vanity volume
SEO
- Visibility lifted on commercial pages through technical optimisation, meta rewrites and content structure
- Multiple pages ranked at the top for high-intent commercial keywords, producing continuous organic sales without ad spend
Automation & reporting
- Automations and reporting tools that save time and let decisions be made on data instead of gut feeling
- A systematic optimisation process whose only metric is revenue relative to ad spend
Motivation
Why I started this firm
I've seen the same pattern repeatedly: a large share of businesses run Google Ads with no real strategy. Money gets spent, but no one knows what's actually producing results.
I started this firm to bring the same approach to others: data-driven, revenue-focused Google Ads and SEO work where the most important metric is revenue, not click counts.
Every client gets a clear picture of where the money goes, what's working, and what to focus on next. No sales pitch, no black box.
Approach
How I work
Decisions are made on numbers, not gut feeling or templates.
I optimise sales, not clicks or traffic.
You always know what's been done, why, and what changed because of it.
The aim is profitable growth, not quick wins.
Specialisms
Skills
- Google Ads: Performance Max, Search, DSA campaigns
- Technical SEO and content strategy
- GA4 and GSC: measurement and reporting
- Marketing automation
- Google Tag Manager
- Education and events sector
Get in touch
Want a fresh look at where you stand?
Book a free 30-minute call. We'll review where you are now and what to focus on next.