Marketing automation
Marketing automation consulting for SaaS and B2B teams. Workflows, lead scoring, reporting and integrations that scale revenue without more headcount.
Free 30 min · No obligation.
- Save time: automations handle the routines
- Decisions based on data, not gut feeling
- Reporting that shows the right numbers at the right time
What you get
- Clear reporting model that automatically shows what's working
- Time saved when routines are handled automatically
- Better decisions based on data instead of guesswork
- Scalable marketing process that grows with your business
Who this works best for
- SaaS and B2B teams with HubSpot but unclear ROI on it
- Marketing ops teams of one who need senior backup
- Founders who need automation set up right the first time
- Companies migrating from Mailchimp/ActiveCampaign to HubSpot
What the deliverables include
- Assessment: which processes to automate first
- Reporting model (GA4 + Google Ads + GSC combined)
- Automations tailored to your needs
- Documentation: how the system works and how to maintain it
How does the project work?
A clear process — you always know where things stand.
- 1Discovery (30–45 min)
Tools, lifecycle, sales handoff, current pain. We confirm whether the bottleneck is automation or something upstream.
- 2Audit & blueprint
Full HubSpot review (or equivalent stack). Output is a written blueprint: data model, lifecycle stages, scoring, workflows.
- 3Implementation
I build the workflows, properties, lists, and reporting. Or your team builds, I review and unblock. Documented as we go.
- 4Quarterly review
Automation rots without ownership. Quarterly check-ins keep the system clean and aligned with the current GTM motion.
When does marketing automation make sense?
Marketing automation makes sense when the bottleneck is no longer skill but repetitive routines. Data exists, but it’s scattered. Reports get done, but they’re built by hand. Leads come in, but processing, enriching or routing them takes too much time.
A typical situation looks like this:
- Reporting is done manually every week or month
- Data is scattered across Google Ads, GA4, GSC and the CRM
- Nobody can see at a glance which channel or campaign generates real demand
- The same checks, transfers and updates are repeated by hand
If this sounds familiar, the problem usually isn’t too little data. The problem is that information doesn’t flow to the right place at the right time.
What gets automated first?
A good automation project doesn’t start with ten workflows. It starts with one bottleneck that eats the most time or causes the most decision-making errors.
The smartest first step is usually one of these:
- Reporting: the most important numbers are collected automatically into a single view.
- Lead handling: new inquiries, enrichments and notifications move without manual copying.
- Monitoring and alerts: anomalies in budget, conversions or traffic are caught immediately.
- Integrations: different systems talk to each other so information doesn’t fall through the cracks.
Simple, transparent pricing
Audit & blueprint: from €790. Includes HubSpot/stack audit, lifecycle and scoring blueprint, prioritized rebuild list and 60-minute walkthrough call.
Audit + implementation: custom retainer. Everything in the audit plus workflow build, data cleanup, reporting setup and quarterly reviews.
Common questions
Other questions? Get in touch →
What tools do you use?
It depends on your needs and current technology. Typically GA4, Google Ads, GSC, Looker Studio and other integrations as needed. I don't lock you into a single vendor.
Do automations require programming skills?
Not from you. I build solutions so you can use them without technical expertise. Everything is documented clearly.
What's a typical starting point?
Usually data is scattered across different places, reporting is done manually in Excel, and marketing decisions are partly based on guesswork. That's where we start.
Can this be combined with Google Ads or SEO services?
Yes, and often that makes the most sense. Automation and reporting directly support Ads and SEO optimization when all data is in one place.
Free audit
Want to look at this together?
Book a free 30-minute call. We'll review the current state and where to focus first. No sales pitch.