Google Ads consulting
Google Ads consulting for businesses that want more revenue from their ad spend. Audit, structure, and optimization included.
Free 30 min · No obligation.
- Focus: revenue, leads and ROAS, not click volume
- All campaign types covered, no blind budget leaks
- Transparent reporting: you always know where your money goes
What you get
- Clear picture of which campaigns drive revenue and which don't
- Optimized campaign structure that delivers more results on the same budget
- New high-intent search terms that bring in fresh pipeline
- Reporting model that tracks the metrics that matter going forward
Who this works best for
- Businesses where one good lead is worth real money
- Companies with existing Google Ads spend but unclear ROAS
- Teams that want to scale Google Ads without hiring an agency
- In-house marketers who want a senior PPC consultant on call
What the deliverables include
- Campaign audit (structure, search terms, conversion tracking, budget allocation)
- Optimization plan in priority order
- Restructured campaigns or fixed current setup
- Reporting model (Google Ads + GA4)
- Action plan for next steps
How does the project work?
A clear process — you always know where things stand.
- 1Discovery (30–45 min)
Goals, current state, biggest pain points. You'll know after this call whether this work fits.
- 2Audit & analysis
I dig into structure, search terms, conversion tracking, and budget allocation. Output is a prioritized fix list.
- 3Implementation
I run the changes, or guide your team. Either way, you see the before-after delta in revenue terms.
- 4Ongoing or handoff
Continue with managed optimization, or hand back a running account with documentation. Your call.
When does Google Ads consulting pay off?
Google Ads consulting becomes relevant when there’s plenty of activity in the account but decision-making is still uncertain. Clicks come in, reports pile up and budget burns, but nobody can say clearly which campaign generates real leads, which grows revenue and which just looks busy.
The typical problem isn’t too small a budget. The typical problem is that the budget is steered by the wrong signals.
What does a well-run Google Ads account look like?
A good account isn’t flashy. A good account is manageable. When the structure is right, every euro has an explanation and every decision has a basis.
Budget goes toward buying intent, not everything possible
Advertising should show up where buying intent is highest. That usually means giving search campaigns more weight than overly broad automation, and building campaigns by service, region or intent rather than stuffing everything into one catch-all campaign.
Conversion tracking tells you what generates real demand
If the account optimizes for page views, phone button clicks or all form events at equal weight, Google learns the wrong thing. That’s why I always check first what the account considers valuable and whether that matches what your business considers a qualified lead.
The landing page continues the same message as the ad
An ad doesn’t convert alone. If someone searches for Google Ads consulting, they want to see immediately what the service includes, who it’s for, what it costs and how to move forward. If traffic lands on the homepage or a generic page, conversion rate stays unnecessarily low.
What happens in the first 30 days?
The first month isn’t about shuffling reports. It’s about restoring account health. I want you to see quickly what needs fixing and why.
- I review campaign structure, search terms, bidding strategies, geo settings and network settings.
- I check conversion tracking and make sure optimization relies on the right goals.
- I prioritize budget leaks, quick fixes and the changes with the biggest impact on leads.
- I build a clear action plan: what to do now, what to test next and what to deliberately leave alone.
Simple, transparent pricing
Ad spend goes directly to Google. My fee covers the consulting, audit and execution.
One-time audit & roadmap: from €990. Includes full account audit, prioritized fix list, 60-minute walkthrough call and recommended next steps.
Audit + restructure + ongoing: custom retainer. Everything in the audit plus campaign restructure, conversion tracking setup and monthly optimization and reporting.
Common questions
Other questions? Get in touch →
How much does Google Ads advertising cost?
The ad budget is yours: you pay it directly to Google. The consulting fee starts at €990, which includes a campaign audit, structure review and optimization plan. Ongoing management is priced separately based on your situation.
Is Google Ads worth it for a small business?
Yes, if the structure and tracking are right. With smaller budgets, the right campaign structure is even more important because there's no room to waste money on irrelevant searches or overly broad targeting.
How are you different from a regular Google Ads agency?
I don't sell advertising on a commission basis and I don't optimize for clicks. The metric that matters to me is revenue relative to ad spend: the same metric you should be looking at.
What do you need from me to start?
Access to Google Ads and GA4 (or exports), plus information about your most important products/services and sales targets.
Can you take over ongoing campaign management?
Yes, ongoing collaboration is possible. We agree on the scope separately based on your needs.
Free audit
Want to look at this together?
Book a free 30-minute call. We'll review the current state and where to focus first. No sales pitch.